ZUUK:  Barnsley Premier Leisure
phone 0845 200 8520
A company which manages over 10 leisure ...

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Barnsley Premier Leisure
Barnsley Premier Leisure
A company which manages over 10 leisure facilities across the Barnsley borough. BPL were seeking to greatly improve their web presence to meet the needs of a diverse group of stakeholders, and to take advantage of a system that would allow them to make all changes on their websites themselves.

In addition, BPL were seeking to reduce costs and improve communication within the company by keeping all employees informed with immediate on-line access to news, forms and information.

 Customer Says...
"revolutionised our ability to inform our customers"
The ZUUK easy update websites have revolutionised our ability to inform our customers with correct information. With 10 different venues, and over 500 different products and events we needed a system that was easy enough for managers with limited IT knowledge to be able to update their web information, without the added expense of relying on a web designer.
Michael Hirst, Marketing and Promotions Manager
 Customer Says...
"The only person who isn't happy is our stationery supplier!"
Thanks to ZUUK for making the introduction of our company-wide Intranet  as smooth as possible. Their training sessions really helped to guide and inspire our staff through the benefits of the system. Now our intranet is getting bigger and better every day, with more employees benefiting from instant access to resources. The only person who isn't happy is our stationery supplier!
Michael Hirst, Marketing and Promotions Manager
The Challenge

BPL were in a position of having one corporate website to cover a wide range of needs in the communities it serves. Members of the public searching for information on times for fitness classes or job vacancies were using the same site as stakeholders looking for general company information or a child wanting to know about the pool facilities and games. This was considered to be inefficient and lacking a more targeted structure.

Internal communication relied heavily on paper memos and was costing the business unnecessary expense and wastage. It was agreed that this was not he most effective or efficient way to keep all members of staff up-to-date with corporate news and events etc.


The Solution

With regard to improving BPL's web presence, ZUUK worked closely with the company to design a family of linked websites each with a particular purpose and target audience:

  • a corporate site - covering information about the company, the facilities it manages, press releases, events and job vacancies at any of the facilities.

  • a metrodome site - providing price and timetable information about all of the activities within the metrodome leisure centre

  • a space adventure site - providing fun, games and competitions for younger web surfers as well as information about pool times and prices.

  • a fitness site - to promote BPL's own fitness club Barnsley Premier Fitness

The content of these sites is managed using ZUUK's Easy Update system.

This enables any sufficiently authorised member of the BPL team to add, delete or update the information and images on the websites in a matter of seconds - enabling the sites to be always up-to-date. The system is simple and intuitive so requires little or no IT training - saving the cost of using IT professionals to do this task and speeding up the process of making press releases, publicising events and altering time and price information.

With regard to internal company communication, ZUUK set up the Instant Intranet to provide a secure, constant on-line site for employees in all of its many locations to check news, download forms (such as holiday and mileage forms), refer to procedures and communicate effectively between sites.



The Result

ZUUK have designed and delivered a suite of websites that offer everyone an on-line portal to the information they require. All events, news and information can easily be kept fresh and up-to-date by BPL's own staff. The websites offer a consistent and clear design to improve their on-line visibility.

The Instant Intranet has meant that all staff across 10 sites can access internal company information, saving time and stationery costs. It also provides an immediate forum for company news and events, keeping all employees "in the loop" at all times.

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